Celebrating with overseas Filipinos their triumphs away from home, ABS-CBN Chairman Mark Lopezattended the anticipated “Ms. Barkadahan 2018,” an annual Filipino event in Hong Kong held on Sept. 23 at the MacPherson Stadium in Mongkok.
“It is such a privilege to be with our Kapamilyas in Hong Kong and witness how they celebrate each and everyone’s triumphs in life. This fuels us to continue bringing their stories to the world that will inspire many others and give pride to every Filipino wherever they may be,” he said.
This year marked the first partnership between the event’s organizer SmarTone Mobile Communications Limited and ABS-CBN Global, through its flagship brand The Filipino Channel (TFC), the event’s official broadcast media partner.
“We made history this year by partnering with the biggest TV network in (the) Philippines, ABS-CBN, thru The Filipino Channel to provide entertainment to our OFWs like the biggest Filipino pageant in Hong Kong, ‘Ms. Barkadahan 2018.’ Plus, we gave out P1 million, the biggest prize in the pageant given to our candidates and the OFW community in Hong Kong. We are very happy with the fruitful partnership between SmarTone Mobile Communications Limited and The Filipino Channel,” said SmarTone Assistant General Manager of Marketing Division Cindy Leung.
For more than 10 years now, “Ms. Barkadahan” has been empowering the overseas Filipinos in Hong Kong by highlighting stories of their triumphs while living away from home.
Part of the special awards in the pageant was the “Bb. Kapamilya Barkadahan”, an award given by TFC to the candidate that embodies the Kapamilya spirit, where she goes beyond what was expected from her during the pre-pageant and sets an example to others by doing and being her best in everything she does.
This special award was given to Gelbey Joy Genosas, who took home prizes worth P60,000, (US)$8,000 worth of jewelries courtesy of Ragazza Jewelry & Accessories, and one-year Premium TFC subscription.
“Being the first ever Bb. Kapamilya Barkadahan awardee is a great opportunity for me to inspire and influence not only my fellow OFWs in Hong Kong but every Filipino around the globe … that we can always aim for the best. And being the best entails never giving up, coming across a lot of challenges along the way yet keeps on trying and never giving up,” she explained.
Genosas added, “I'm thankful to the whole TFC family for seeing the potential in me and choosing me to be the first ever Bb. Kapamilya Barkadahan.”
Meantime, Melodie Duag won the “Ms. Barkadahan 2018” title. SmarTone Assistant General Manager of Marketing Division Cindy Leung presented to her the sash while Lopez handed her the bouquet and she was crowned by “Ms. Barkadahan 2017” winner Aigelie Bolalin-Olmogis. ABS-CBN Global Asia Pacific Regional Marketing Head and Country Manager for South Asia Maribel Hernaez awarded her the one-year Premium TFC subscription.
"Hindi po ako makapaniwala,as in feeling ko parang kahapon lang nangarap lang akoand then ito na po ako ngayon(I still cannot believe I won. It felt like yesterday I was just dreaming about this, and here I am now)," Duag said. "Sobrang thank you, thank you everyone--thank you TFC, thank you, SmarTone--thank you to all the people that supported me."
Ms. Kapamilya Barkadahan awardee Gelbey Joy Genosas was first runner up while Rosie Talimongan finished second runner up.
Ngayon at Kailanmanstar Joshua Garcia serenaded the candidates and the crowd while the Unkabogable Sidekick Negi added spice to the question and answer portion.
Relive the colorful night of “Ms. Barkadahan 2018”, watch the coronation highlights at https://missbarkadahan.mytfc.com.
For more updates on TFC’s upcoming events, visit facebook.com/TFCHongKong. Connect with fellow global Kapamilyas and follow @KapamilyaTFC and KapamilyaGlobalPR on Twitter and Instagram.