More viewers nationwide turned to ABS-CBN for value-laden and relevant news stories as it scored an average audience share of 44%, or 13 points higher than GMA’s 31%, according to data from Kantar Media.
ABS-CBN ruled both in urban and rural homes, particularly in Metro Manila where it recorded an average audience share of 42%, compared to GMA’s 25%. It also won in Mega Manila with 36%, beating GMA’s 33%.
The Kapamilya network also kept its strong viewership in Total Luzon with an average audience share of 39% versus GMA’s 34%; in Total Visayas with 53%, compared to 24% of GMA; and in Total Mindanao with 53%, while GMA only got 25%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
Nine out of ten most watched programs were produced by ABS-CBN, led by FPJ’s Ang Probinsyano(43.6%) and followed by TV Patrol(32.2%).
Also in the top ten were Ngayon at Kailanman(29.4%), The Kids’ Choice(25.6%), Wansapantaym(23.5%), Home Sweetie Home(22.6%), Meteor Garden(22.5%), Halik(22.1%), and MMK 25(21.8%).
Meanwhile apart from raking high TV ratings every night, primetime teleserye Halikis also a hit online as it garnered over 3.6 million weekly views on iWant TV and a consistent trending topic on social media.
The Kapamilya network also won across all time blocks, particularly in primetime (6p.m.-12mn) with an average audience share of 48%, or a 17-point higher than GMA’s 31%.
The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
ABS-CBN also triumphed over its rival network in the morning block (6 a.m.-12nn) with 36% versus GMA’s 28%; in the noontime block (12nn-3p.m.) with 43%, compared to GMA’s 32%’ and in the afternoon block (3p.m.-6 p.m.) with 44%, winning over GMA’s 33%.