Imee Marcos says new creative industry charter needed

Spending a couple of hours with the entertainment press before her birthday on Nov. 12, she told the showbiz writers that wee need to rationalize and expand what she called the “outdated, conflicting and inadequate legislation” governing the Philippine entertainment industry today.

Imee Marcos, governor of Ilocos Norte, is running for the Senate in the 2019 elections

Imee Marcos, governor of Ilocos Norte, is running for the Senate in the 2019 elections

Gov. Marcos said there is an urgent need to restructure the guidelines, parameters and philosophy embracing the country’s creative profession into one overarching framework as part of nation building.

The charter she envisions will encompass not only the traditional radio, film and television media but also new platforms, such as games and toys development, social media and digital communications.

It will also update and streamline the various agencies operating as regulatory bodies, such as the Film Development Council of the Philippines (FDCP), Movie and Television Review and Classification Board, and Optical Media Board.

“At a time when both legitimate productions and wholesale piracy are electronic, our laws remain analog,” Gov. Marcos said. “We need to initiate a system of incentives not only for quality films but also for those who receive awards and recognition from local and international film festivals.”

She added that athletes and students who win abroad are given cash and other rewards, yet “we ignore film makers, song writers and furniture designers.”

Marcos also believed that a review of the burdensome tax rates being levied against movie producers is also necessary.

“Clearly, the importation and tax structures are serious disincentives to growth and productivity which are important to what should be a burgeoning sector in Philippine economic development,” she said.

Imee says the present MTRCB, OMB, and other film agencies, need to be restructured to be relevant to the prevailing norms in society

Imee says the present MTRCB, OMB, and other film agencies, need to be restructured to be relevant to the prevailing norms in society

Film making equipment, game consoles and other requisites are heavily taxed to be even affordable to professionals and producers, she added.

The lady governor also added that the role of local government units has to be recognized in monitoring and enhancing art and entertainment in the countryside.

She cited Isabelas Banchetto Film Festival, Ilocos Norte’s Media Incentive Ordinance, and Baguio’s Creative City tag as examples.

“The digital world continues to be unlegislated. Clearly, it is a work in progress but it is a job that we need to embark on quickly and effectively.

At the end of the day, the Filipino may not be the world’s athlete, or be the grossly-disadvantaged scientist, but we can’t be contested as the world’s artist. It is time that we address this unique, God-given talent,” she said.

Marcos, who served as Director General of the Experimental Cinema of the Philippines in 1981 to 1986 that paved the way for the production of several critically acclaimed films such as Himala, Oro Plata Mataand Soltero now considered Filipino movie classics. She was also credited as producer of the popular child-oriented TV shows Kaluskos Musmosand Kulit Bulilitin the 70s and 80s.