Vina Morales and her sisters mark Ystilo’s 20 years

Two decades ago on Aug. 8, sisters Vina Morales and Sheila Magdayao put up Ystilo Salon. Today with the rest of the Magdayao sisters, Ystilo has branched out to other parts of the country. Four sisters – Vina, Sheryl, Shaina, and Sheila – are marking the country with Ystilo branches the latest of which will open in Sta. Lucia and Marquee malls.

The women behind Ystilo salon – Sheryl, Shaina, Sheila Magdayo, and Vina Morales

The women behind Ystilo salon – Sheryl, Shaina, Sheila Magdayo, and Vina Morales

The secret: quality service reasonably priced products (mostly imported) and top-notch customer service.

The 20 branches (some are franchised since Ystilo was opened for franchising) are spread out across Luzon, Visayas and Mindanao – SM Mall of Asia, Shoppesville in Greenhills, SM City San Lazaro, Festival Mall, Nepo Mall Dagupan City, Tanuan City Batangas, SM City Tarlac, SM City Calamba, Robinson’s Place,Lipa City, Abreeza Mall Davao, Iba Zambales, Angeles Pampanga, SM City Sta. Rosa, Limketkai Cagayan de Oro City, One Magnolia Placce Balanga Bataan, SM City GenSan, Waltermart San Fernando in Pampanga, Citymall Koronadal, One Legazpi Place Tuguegarao, Island Citymall Bohol, and Manaoag in Pangasinan.

Most of Ystilo’s staff have been with the Magdayao’s since its inception and first operation. “Sila(pointing to her employees), matatagal na sila, ako naman siyempre ako ‘yung front ako ‘yung sa marketing so it really helps a lot lalo na siShaina nandiyan din. Pero mashands on sina ateSheila kasi sila talaga ‘yungbehind all of these,” Vina said during the press visit to her office. “Karamihan(of our branches are) franchise at most of our franchisee, may dalawa (branches) sila, may dalang tao (staff) at mago-open kami soon.  At kapag mayopening, talagang pinupuntahan ko talaga, nagi-ikot ako. After my taping (Monday, Wednesday and Friday) nag-iikot ako,” she said.

The two sisters – Vina and Sheila – own the salon with equal shares, while the two others  – Shaina and Sheryl – are franchisees.

 “And she (Sheila) makes sure na lahat ngstaff sila talaga ‘yung nakatingin sa lahat, kasi akohindi ko kakayanin.  That’s why thankful kami kasi matatagal na rin sila(buongstaff) sa aminand they’re really giving their best and it’s a teamwork, hindi mo kakayanin talagang mag-isa,” she revealed.

In its 20 years in the salon business, not one customer complained about the salon’s service, pricing, or anything that would ruin its standing in the business.

 “Oo nga, thank God walang mga ganu’n kalaking problema. Of course lahat naman ngbusiness mayroong mga problema or mga pinagdadaananand thankful kami na hindi umaabot sa mgabig issues when it comes to services. At saka pag mayroong maliliit naproblems naayoskaagad.  Ang gumagawa no’n ‘yung (tao) saYstilo Office,” Vina explained. 

What have been the problems Ystilo would usually encounter?

 “Siyempre hindi maiiwasang magkaroon ngallergies, even though tatanungin mo kung mayalleriges (clients), sasabihin nila wala kasi hindi rin nila alam kung ano ba talaga.  I think maybe on that day, medyo sensitive ‘yungscalp nila (pag nagpapakulay), ganu’n lang talaga, small problems naayos kaagad. Thankful talaga kami kasi marami kamingclients na pabalik-balik talaga,”she said. 

Customers affirm that Ystilo Salon’s forte are hair coloring and straightening. And every anniversary month, it offers 30 percent off in color and rebond standard and premium services. This year the offer lasts till Oct. 30 for hair color and rebond, and 20 percent off until Nov. 30 for hair treatment.

Kaya talagang magi-ikot ako sa lahatbranches namin bilang pasasalamat na rin aa lahat ngclients namin,” Vina said.

Vina knows how to apply makeup not only on herself but also on others. Some clients request if she could do their make up.

 “Yes,marunong talaga ako.  Ako I do my own make-up, minsan may nandito ako(salon) taposmayclient kami, nire-retouchko, natutuwa naman sila. Pero gumagawa talaga ako. I do my own hair, I do my own make-up, marunong din akong mag gupit.  Hindi ako nag-aralI think natutunan ko na. Si ate Sheila ang marunong talaga.

 “Pinadadala naming ang mgasenior stylist namin sa ibang bansa para mag aral.  Or  then kung anuman ‘yungbrand na hawak namin sila ‘yung nagpapadala (ibang bansa) to train the seniors,” she related.

The Magdayaos – Vina Morales, Sheila, Sheryl, and Shaina

The Magdayaos – Vina Morales, Sheila, Sheryl, and Shaina