Quality export Philippine-made products will be put in the spotlight at all Duty Free Philippines Corporation (DFPC) stores, as the state-owned retail company is set to add more homegrown brands this year.
In line with the thrust of Department of Tourism (DOT) Secretary Bernadette Romulo-Puyatto support Filipino businesses and artisans, DFPC will add about 27 local brands at the Philippines’ Finest kiosk of the newly opened Luxe Duty Free at the Mall of Asia Complex and about 11 brands at the DFPC Fiestamall in Parañaque City.
DFPC Chief Operating Officer (COO) Vicente Pelagio Angalasaid the brands include fashion, furniture, and home merchandise.
“We’re very thrilled with our additions this year. We believe that DFPC is an effective vehicle to promote Filipino creativity because our products are sold to departing passengers for their consumption abroad,” he said.
Currently, there are 39 existing Filipino brands available at the DFPC stores. The newest addition includes Malagos Agri-Venture, Theo and Philo Chocolate Factory, Filipinas Oro de Cacao, Ralph and Matthew’s Chocolate Enterprise, Gourmet Farms, Armson Foods, Freefood Coconut Manufacturing, and the Manila Cookie Story.
“Locally made products in our stores have steadily grown to this day and we expect for it to continue to grow in the coming years,” COO Angala said.
Meanwhile, all local products sold in all DFPC stores went through product testing to ensure its adherence to global quality standards.
Suppliers also need to secure Import Commodity Clearance (ICC), Securities and Exchange Commission (SEC) and Department of Trade and Industry (DTI) registrations, and other government business requirements.