Cinema One: From 24/7 Pinoy movie channel to total movie hub

As Cinema One, one of the first locally produced cable channels in the Philippines, celebrates 25 years of championing Philippine cinema, it also marks its evolution into a total movie hub where film buffs can go to not only for the best in Philippine movies but also the lates news and updates on entertainment information.

Cinema One channel head Ronald Arguelles with ABS-CBN Films head Olivia Lamasan

Cinema One channel head Ronald Arguelles with ABS-CBN Films head Olivia Lamasan

Recently, it launched its silver anniversary theme song “Laging Kasama” performed by Daniel Padilla, which he also performed in ASAP Natin’To.It comes with a music video that you can watch on Cinema One’s YouTube channel.

If you’re a Sky subscriber you’d know that Cinema One began in 1994 as Sky One and then renamed as the Pinoy Blockbuster Channel until it finally settled on its current name in 2001.

It has showcased and delivered thousands of Filipino films to television audience since its inception and it is one of the ABS-CBN cable channels under the network’s subsidiary, Creative Programs, Inc. 

As part of its silver anniversary celebrations, it will premiere the highest grossing Filipino film of all time, The Hows Of Usstarring Daniel Padilla and Kathryn Bernardo, on 30 June (Sunday).

Channel head Ronald Arguelles said at the thanksgiving lunch the channel hosted last Wednesday, “Aside from doing our core programming made up of classic and contemporary Pinoy films, we also began producing local magazine shows like Cinemanews, Persona, Cover Story, and Review Night,.

He added that the channel’s local production began in 2001. 

Screenwriter Ricky Lee said in a recent interview in the channel’s Inside Cinemathat the channel has become a repository of Filipino movies since then. It is now “the go-to channel if you want to watch local films.” 

Today, the Cinema One brand has evolved from merely airing movies to producing its own films through the annual Cinema One Originals film festival. The fearless film fest has brought international recognition and award-winning stories, including the box office hit That Thing Called Tadhana.

Bianca Gonzales, host of the channel’s magazine show Cinemanews, hailed Cinema One for opening opportunities for young filmmakers. “Here in Cinema One, especially in Cinemanews,independent filmmakers and film personalities are given more airtime to articulate their views and opinions about their projects and discuss varied issues affecting work and their lives.”

The cable channel also regularly hosts outdoor screenings with its OpenAir Cinema One to share the movie-going experience to viewers. It is usually capped with live music and games for the audience’s enjoyment.  

The channel has continued to grow for the past two and a half decades, even producing its own series Single/ Singlefor two successful seasons, and concluded it with a movie in 2018.

This year, it went full blast with its own YouTube channel to stream films and program clips online, and in just three months it already gained over 120,000 subscribers.  

 “We want to do more collaborations with new platforms such as iWant and YouTube. We also hope to continue producing more diverse and exciting films,” Ronald added.

This month, the channel also features a compelling line-up in the Restored Cinema program section in celebration of 100 Years of Philippine Cinema, with the award-winning war drama Tatlong Taong Walang Diyosaired on Sunday (23June 2)  and Ibong Adarna, the oldest film in its archive, will air on 30 June (Sunday). 

The channel is available only to SKYcable subscribers. It is on Channel 56, on SKYdirect Channel 19, on Destiny Cable Analog 37 and Digital 56.