iWant upholds user interests

Last week, iWant along with AVIA (Asian Video Industry Association) and other streaming services companies like Netflix, HOOQ, and iflix meet members of the press. 

iWant said it is the first Filipino streaming service to sign the ASEAN Subscription Video-on-Demand Industry Content Code, joining other platforms in the region such as Netflix, HOOQ, iflix, Malaysia’s tonton, Astro, and dimsum, and Thailand’s DOONEE.

HOOQ's Sheila Paul, AVIA's Clare Bloomfield, iWant's Elaine Uy-Casipit, Netflix's Alex Long, and iflix's Sherwin de la Cruz

HOOQ's Sheila Paul, AVIA's Clare Bloomfield, iWant's Elaine Uy-Casipit, Netflix's Alex Long, and iflix's Sherwin de la Cruz

By signing the Content Code, iWant, the first streaming platform made by Filipinos for Filipinos, reinforces its commitment to keeping its content authentic, free from hate speech, hate crimes, pornography, and other forms of inappropriate content.

According to iWant head Elaine Uy-Casipit, “We are honored and thrilled to unite with other distinguished streaming platforms in the region in this pledge to create and produce socially responsible content, which has always been the top priority of iWant as the Philippines’ first local streaming platform. Aside from providing high-quality entertainment that resonates with Filipinos, we want to make sure that our users are able to access and watch video content that matches the viewing preferences of every member of the family.”

The Content Code, developed in 2017 and officially released in June 2018, is a self-regulatory framework that aims to ensure the commitment of online streaming services in the ASEAN region to uphold the interests of their users by providing content that does not infringe copyright and does not promote pornography, violence, terrorism, and hate crimes. It also aims to protect minors from accessing age-inappropriate and sensitive content, empowers users and their families to choose video content that suits their needs, interests, passions, and values, and serves to distinguish legitimate services from pirate sites. 

iWant head Elaine Uy-Casipi

iWant head Elaine Uy-Casipi

The signing of the Content Code between iWant and AVIA was held on Wednesday (28 August 28) witnessed by partners from Netflix, Alex Long, public policy manager, Asia Pacific; iflix, Sherwin de la Cruz, country manager; HOOQ, Sheila Paul, country manager and Jeff Remigio, director of content and programming; and AVIA policy and research director Clare Bloomfield.

I asked whether the code is necessary for iWant since apparently it understands its responsibility to the users of the service. Bloomfield said that the code reinforces that pledge of any streaming service to be responsible. iWant’s Uy-Casipit insists that to be a signatory to the Content Code assures our users that what they watch is authentic.